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BBC to Broadcast Alltech FEI European Championships 2009

March 11, 2009 on 2:33 pm | In Event Calendars | No Comments

Alltech announced that the BBC, one of the largest broadcasting corporations in the world, will provide coverage of the Alltech FEI European Championships 2009. Thirty-two nations and 150 riders are expected to take part in the event held in Windsor, United Kingdom, Aug. 25-30, 2009. It is the first time that the European Jumping Championships and the European Dressage Championships will be held at the same venue.
 
“Set against the historic background of Windsor Castle and under the patronage of Her Majesty the Queen, the Alltech FEI European Championships 2009 promise to be an amazing prelude to the Alltech FEI World Equestrian Games in 2010,” said Dr. Pearse Lyons, president and founder of Alltech. “The BBC’s decision to broadcast the Alltech FEI European Championships 2009 reemphasizes the significance of this event, and we are delighted that their initiative will serve to bring the excitement into the homes of millions of television viewers worldwide.”
 
“The Alltech FEI Jumping & Dressage Championships represent a huge opportunity for us to highlight equestrian sport at its very best,” said Michael Cole, deputy editor of BBC Sport. “In the run up to London 2012, we know the Championships will have a big appeal, and the BBC is pleased to be able to offer equestrian fans the chance to watch the top riders in Europe compete in a major Championships held in the UK.”
 
 “The Championships are rapidly building momentum, and we are delighted they are receiving such formidable backing from international sponsors such as Alltech and now the support of our national broadcaster, the BBC,” said Simon Brooks-Ward, show director of the Alltech FEI European Championships. “The plan to stage both the FEI Dressage and Jumping Championships at the same time in Windsor is being very well-received, and we are encouraged by the number of people who have already booked their seats for the Championships.”
 
The BBC’s programming will include coverage of the individual finals of the dressage and jumping as well as the team jumping competition. For ticketing and further information on the confirmed program of events, visit http://www.alltechwindsoreuropeans.com/